For the office, I want custom branded Ez Mart office stationary to be displayed throughout. This is because Valerie loves her supermarket, and I want the shop to be fully branded and kitted out, so having their own merchandise definitely helps with this goal.
These will be scattered around the desk in the scene where they review the security footage. I feel having these props will make the supermarket feel real. My goal is to make this set feel like it could exist in the real world.
Here are some of the concepts I had for the Plain Jane doll logo. As stated before, I wanted to leave clues in the set dressing alluding to the fact that Jane is the killer.
This is the final logo I went with. I wanted it to be simple so it wouldn’t be too distracting when displayed on the shop floor, but still be noticeable. I also feel this looks more professional. The logo comes in grey and pink. The “Fame Edition” is to hint at Jane’s motive in the script as to why she has committed the murders – she wants to become famous and use this as a platform to do so.
This is the poster I have designed to be placed in the supermarket. I want it to be advertised in the shop, again, to hint that Jane is the killer and also make the set feel more realistic, shops do advertise products in their shops so this is why I have done this. The doll also looks like Jane.
I decided that the workers in the supermarket should have a costume that will match the aesthetic of the shop. I wanted it to look real, so looked into costumes at shops in Farnham and nearly all had an embroided logo stitched into a polo shirt. To keep in line with my branding idea and colour scheme, I decided the polo shirt should be grey. Above is my process on how I got to the grey polo shirt, trying out different colours first. Another main reason is that these will have blood on them so it needs to show up, and grey will do this effectively.
This is the final design I have for the workers shirt, with the final logo. I feel it works well as the colours are vibrant against the grey polo shirt and the whole thing works with the Ez Mart brand. I had these shirts made via a shop on eBay to cut costs.
I decided to create a logo for the supermarket in the script. It never had a name, so I decided to go with EZ Mart, which I found being simple and effective. Out of these four logos I liked the leaf design, due to the fact that it felt more professional and realistic. It also felt easier to brand for and create a colour scheme, and was the most visually pleasing.
From there I decided to play around with the colour scheme. I found the all green logo a bit too bland, and I was concerned it wouldn’t really show up well on the costume for the workers. Discussing this with Matt, he agreed. The supermarket colour scheme is red and green, so the logo has to match this to have a consistent brand. The brand is very important for a supermarket, so it should be the case for the film too.
This is the final logo for the supermarket, Ez Mart. I feel this was the best choice, due to it looking professional, matches the red and green colour scheme of the supermarket and visually stands out for the camera department.