Here is the actual budget for Shopping Spree, detailing all the costs in the art department.
To continue the branding of the supermarket, I made a fully functioning website for Ez Mart. I wanted it to feel real, my goal was to make the supermarket feel like it could exist – and also motivate the crew into believing this world I am trying to create. Doing things outside of the film, like creating a website, helps do this.
I continue the process of external branding for Shopping Spree and Ez Mart by creating all the imagery and designing the Facebook page to be inline with the designs of the supermarket logo. To create a good brand, you need consistency and a catchy look. I was exposing people to the brand of Ez Mart before seeing the film, trying to make it feel familiar and again, real. Creating this for the Facebook will reach a wide audience and hopefully bring them into watch our film!
I made this banner for the supermarket to be displayed outside on the wall. I’ve kept it in line with the colour scheme of the supermarket, that being red and green. The logo is front and center to make the branding stronger. I looked into other shops branding and logo types and they all opt for a simplistic.
Looking into the logos for real, existing supermarkets, they tend to have one or two colours for the scheme and they all have their own unique colour. Ez Mart has the scheme of red and green, which other real supermarkets do not have.
I have tried to emulate this for Ez Mart, but gave it a little flare (in the top left corner) to make it feel more exciting. I want it to stand out, but also feel real. I feel like I have achieved this effectively with the logo and banners I created.
For the office, I want custom branded Ez Mart office stationary to be displayed throughout. This is because Valerie loves her supermarket, and I want the shop to be fully branded and kitted out, so having their own merchandise definitely helps with this goal.
These will be scattered around the desk in the scene where they review the security footage. I feel having these props will make the supermarket feel real. My goal is to make this set feel like it could exist in the real world.
Here are some visual references I used in order to create a set design for the warehouse scene in the supermarket. I wanted to have tall rackings for the stock to sit on and for a dead body to be placed in. It would also make the set have more of a variety in terms of visuals for the camera department and they can play around with it. I also visualise the center of the warehouse having lots of stock, pallets, crates for the characters to walk around in and have their dialogue and scenes. I feel having the stock pilled up in the middle will fill up the room better and make it look interesting and not as bland.
I will use boxes to fill up dead space and walls. The set will be used a lot in the film as a lot of it is set in this warehouse, and due to it being set over 15 minutes, minimal locations, the places we do use need to be very interesting to compliment the dialogue, actions and keep audiences engaged.
Here are the actual pictures of the supermarket we are filming in, Bargain Buys in Aldershot. Here we can see that it adheres to my colour scheme of red and green, as well as the grey matches the workers uniforms.
The supermarket is very spacious, meaning I can play around with dead body positions and make the store look messy! It will also help the camera team with their equipment. The only thing I am concerned about is placing fake blood on the grey floors, I will have to find a way to make it not stain.
I want the shop to look trashed, people have been murdered so there would have been a struggle while this was going on. I want blood down the aisles and be slightly over exaggerated due to the script being comedic, I feel this will compliment the tone that Jade has gone for. It will give the film a stylised feel.
Here are some of the concepts I had for the Plain Jane doll logo. As stated before, I wanted to leave clues in the set dressing alluding to the fact that Jane is the killer.
This is the final logo I went with. I wanted it to be simple so it wouldn’t be too distracting when displayed on the shop floor, but still be noticeable. I also feel this looks more professional. The logo comes in grey and pink. The “Fame Edition” is to hint at Jane’s motive in the script as to why she has committed the murders – she wants to become famous and use this as a platform to do so.
This is the poster I have designed to be placed in the supermarket. I want it to be advertised in the shop, again, to hint that Jane is the killer and also make the set feel more realistic, shops do advertise products in their shops so this is why I have done this. The doll also looks like Jane.