To continue the branding of the supermarket, I made a fully functioning website for Ez Mart. I wanted it to feel real, my goal was to make the supermarket feel like it could exist – and also motivate the crew into believing this world I am trying to create. Doing things outside of the film, like creating a website, helps do this.
I continue the process of external branding for Shopping Spree and Ez Mart by creating all the imagery and designing the Facebook page to be inline with the designs of the supermarket logo. To create a good brand, you need consistency and a catchy look. I was exposing people to the brand of Ez Mart before seeing the film, trying to make it feel familiar and again, real. Creating this for the Facebook will reach a wide audience and hopefully bring them into watch our film!
Here are some of the concepts I had for the Plain Jane doll logo. As stated before, I wanted to leave clues in the set dressing alluding to the fact that Jane is the killer.
This is the final logo I went with. I wanted it to be simple so it wouldn’t be too distracting when displayed on the shop floor, but still be noticeable. I also feel this looks more professional. The logo comes in grey and pink. The “Fame Edition” is to hint at Jane’s motive in the script as to why she has committed the murders – she wants to become famous and use this as a platform to do so.
This is the poster I have designed to be placed in the supermarket. I want it to be advertised in the shop, again, to hint that Jane is the killer and also make the set feel more realistic, shops do advertise products in their shops so this is why I have done this. The doll also looks like Jane.
I decided to create a logo for the supermarket in the script. It never had a name, so I decided to go with EZ Mart, which I found being simple and effective. Out of these four logos I liked the leaf design, due to the fact that it felt more professional and realistic. It also felt easier to brand for and create a colour scheme, and was the most visually pleasing.
From there I decided to play around with the colour scheme. I found the all green logo a bit too bland, and I was concerned it wouldn’t really show up well on the costume for the workers. Discussing this with Matt, he agreed. The supermarket colour scheme is red and green, so the logo has to match this to have a consistent brand. The brand is very important for a supermarket, so it should be the case for the film too.
This is the final logo for the supermarket, Ez Mart. I feel this was the best choice, due to it looking professional, matches the red and green colour scheme of the supermarket and visually stands out for the camera department.