To continue the branding of the supermarket, I made a fully functioning website for Ez Mart. I wanted it to feel real, my goal was to make the supermarket feel like it could exist – and also motivate the crew into believing this world I am trying to create. Doing things outside of the film, like creating a website, helps do this.
I continue the process of external branding for Shopping Spree and Ez Mart by creating all the imagery and designing the Facebook page to be inline with the designs of the supermarket logo. To create a good brand, you need consistency and a catchy look. I was exposing people to the brand of Ez Mart before seeing the film, trying to make it feel familiar and again, real. Creating this for the Facebook will reach a wide audience and hopefully bring them into watch our film!