Here are the costumes of the characters, the actors here have tried them on. I believe every single outfit worked for the character it was for and made the look of the film better, and also captured the essence of the script well. It especially worked for Pamela, her performance, costume and dialogue made the full package and just worked. It make you like the character because she looks so crazy, even though she is super rude and racist!
Jane looks great and exactly how she should be. She looks like shes trying to dress younger than her age, she gives off the vibe that she puts herself over others, and has the typical mean girl look. She is exactly that. I feel you can tell she is trying to use this situation as a platform for fame as she looks too good to be shopping in a supermarket like this.
Nick and Stacey go well together because they match. The idea was that they would wear similar style clothes to help aid the fact that they are together. It also can hint at why they have lots of trouble because neither of them are unique, they both look the same so maybe that could be why they have issues – lack of freedom and individuality.
Byron and Valerie aid the idea of branding the supermarket and making it feel real. Both are wearing uniforms, both are accurate to supermarket attire due to the research I conducted.
Ashir looks exactly what I wanted. I wanted him to not take away too much shine from other characters like Pamela and Jane but I didn’t want him to be too bland, that is why I settled with a coloured button up shirt. I think it works well for his character.
Here is a look at the supermarket set dressing the occurred on the day of filming. As you can see, I have achieved the goal of making the supermarket look messy and over the top to match the comedic aspects of the script, and I also feel it gives the film a strong styling. The blood most certainly helps this. The aim was to trash the store but make it look real but stylised, and I feel I managed to succeed in doing that.
The office also worked well. There was a lot going on in the background, which helps the camera department have interesting visuals and makes the whole thing feel authentic. I used what was in the supermarket and added upon that, due to that helping reduce the budget and also its more convenient for time schedules to build upon what is already there, otherwise I’d have to fill an entire warehouse which there was no time for. I like the aesthetic of the warehouse, it is the place they spend the most time and I feel it holds up well to the script and its beat.
Here is the shot of the Plain Jane dolls I added into the set to drop hints at who is the killer. I wanted it to feel like it belongs on the shop floor, so it couldn’t be just randomly placed or placed in a weird way. The goal was for it to be subtle, but the lighting and framing means it cannot be seen well.
For the office, I placed the Ez Mart custom stationary on the desk and around the room. I added in plants to make the scene look more interesting, but also show how Valerie is lonely only has her plants to look after. The plants are dull too, further hinting at her personality. I added in adhesive green stripes onto the wall the break up the boring pale white walls and give it some vibrancy.
Here is the actual budget for Shopping Spree, detailing all the costs in the art department.
To continue the branding of the supermarket, I made a fully functioning website for Ez Mart. I wanted it to feel real, my goal was to make the supermarket feel like it could exist – and also motivate the crew into believing this world I am trying to create. Doing things outside of the film, like creating a website, helps do this.
I continue the process of external branding for Shopping Spree and Ez Mart by creating all the imagery and designing the Facebook page to be inline with the designs of the supermarket logo. To create a good brand, you need consistency and a catchy look. I was exposing people to the brand of Ez Mart before seeing the film, trying to make it feel familiar and again, real. Creating this for the Facebook will reach a wide audience and hopefully bring them into watch our film!
I made this banner for the supermarket to be displayed outside on the wall. I’ve kept it in line with the colour scheme of the supermarket, that being red and green. The logo is front and center to make the branding stronger. I looked into other shops branding and logo types and they all opt for a simplistic.
Looking into the logos for real, existing supermarkets, they tend to have one or two colours for the scheme and they all have their own unique colour. Ez Mart has the scheme of red and green, which other real supermarkets do not have.
I have tried to emulate this for Ez Mart, but gave it a little flare (in the top left corner) to make it feel more exciting. I want it to stand out, but also feel real. I feel like I have achieved this effectively with the logo and banners I created.
For the office, I want custom branded Ez Mart office stationary to be displayed throughout. This is because Valerie loves her supermarket, and I want the shop to be fully branded and kitted out, so having their own merchandise definitely helps with this goal.
These will be scattered around the desk in the scene where they review the security footage. I feel having these props will make the supermarket feel real. My goal is to make this set feel like it could exist in the real world.
Here are some visual references I used in order to create a set design for the warehouse scene in the supermarket. I wanted to have tall rackings for the stock to sit on and for a dead body to be placed in. It would also make the set have more of a variety in terms of visuals for the camera department and they can play around with it. I also visualise the center of the warehouse having lots of stock, pallets, crates for the characters to walk around in and have their dialogue and scenes. I feel having the stock pilled up in the middle will fill up the room better and make it look interesting and not as bland.
I will use boxes to fill up dead space and walls. The set will be used a lot in the film as a lot of it is set in this warehouse, and due to it being set over 15 minutes, minimal locations, the places we do use need to be very interesting to compliment the dialogue, actions and keep audiences engaged.